Last December I was fortunate enough to be asked to speak to Camosun College (my alma mater) students in the Professional Golf Management program on the topic of social media. These grads will face the reality of finding a job in the golf industry, learning the business (after college), and networking within the industry. Daunting, for sure.
The talk I gave covered some of the basics, and offered a few tips and success stories on how professional golfers, golf courses and golf instructors have used social media to build their brands. Examples included Stewart Cink, John Graham, Jeff Ritter, and Red Mountain Ski Resort (still my favorite viral marketing video ever).
If you’d like to view the powerpoint presentation I used, you can do so here. If you want clarification on any of the slides, please leave a question in the comments or ask me on Twitter.
